Retail storefront rebuild
A multi-generation independent moving off a proprietary platform onto an owned Shopify storefront — with search rankings carried across the move.
What’s actually happening to the jewelry business.
Straight analysis for independent retailers and the suppliers who sell to them — buyer behavior, platform economics, and the operational questions nobody at a trade show wants to answer honestly.
Written for people who actually run a store.
Platform strategy · 8 min
Rent or own: the question every jeweler should ask about their website
If you stopped paying your website platform tomorrow, would you still have a website? For most independent jewelers the honest answer is no — and that answer is worth more money than most owners realize.
Read →Wholesale strategy · 6 min
Are you easy to sell with? The question wholesalers should be asking
Retailers are consolidating toward suppliers whose inventory is easy to present and easy to request. That decision is being made quietly, account by account, and it is not being made on relationship alone.
Read →Measurement · 6 min
Your website should be measured in walk-ins, not web sales
Judging a jewelry website by its online conversion rate is like judging a showroom by how many people buy without talking to anyone. It measures the wrong event, and it makes good websites look like failures.
Read →Case studies, as fast as permissions allow.
We build real storefronts for real jewelers, and the results are worth publishing. We won’t publish a client’s name, numbers, or screenshots until they’ve explicitly said yes — so this section fills in on their timeline, not our marketing calendar.
Wholesale catalog at scale
Eleven thousand products reconciled between a source system and a connected storefront, with retailer-safe feeds and AI-drafted copy across the catalog.
Click-to-counter attribution
What happens to a store’s appointment volume in the first ninety days after a ring builder and booking flow go live.
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What happens next
Derek Adams responds by email or phone within 1–3 business days with the next step or a scheduling option.